The need to master business model design
Entrepreneur Alex Osterwalder's top tips for people starting out.
Start Up Kit
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'Must-do' email marketing tips for start-ups Sales & Marketing
06.Oct.2011 Email Marketing via an emailing platform works, and works very well. It is 100pc measurable, 100pc traceable, and allows you to calculate ROI at the click of a button, writes Mark Collins of Promozoo.
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The benefits of launching ‘in beta’ Feasibility & Research
03.Oct.2011 If you insist on tinkering with your product until you consider it perfect, then your business may never launch, say Ian Sanders and David Sloly, authors of ‘Zoom! The Faster Way to Make Your Business Idea Happen’.
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Don't go it alone: seek partners and mentors The Business Plan
20.Sep.2011 Michael Dawson, founder of the Gift Voucher Shop, advises anyone starting a business to be prepared to get help from as many sources as possible.
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Getting the most out of public speaking Sales & Marketing
15.Sep.2011 Public speaking affords you the opportunity to present yourself, your business and your expertise to a captive audience. Paul Davis of Davis Consultants provides some pointers to making the most out of it.
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Are you having an identity crisis? Sales & Marketing
13.Sep.2011 Before you ask one of your customers what they think your brand stands for, try asking yourself. Then ask a few members of your team. In an ideal world you’ll all be saying the same thing, but it’s unlikely, writes KISS communications creative director Richard Bland.
