The need to master business model design
Entrepreneur Alex Osterwalder's top tips for people starting out.
All you need to know to start a business from the ground up,
from concept to realisation.
25.02.2010
It may be a cliché, but cash flow truly is the lifeblood of any business. Here, Ciaran O’Brian, director in Deloitte’s Audit Services Department, outlines some cash flow pointers which should help with any start-ups cash flow management for this coming year.
A cash-flow deficit occurs when the cash available is insufficient to pay expenses as they fall due. In the event of a cash-flow deficit there are a number of options which businesses should be explored, including:
If you have prepared your robust cash-flow projections, you will have a greater amount of time to examine your available options, and to select the most appropriate for your business. Robust projections also put you in a stronger position to approach your bank, or other suppliers, well in advance of a cash-flow shortage.
These projections will also demonstrate that your business has good financial management practices, which will support the case for your application to the bank or other creditors. When you do see a problem coming down the line, don’t bury your head in the sand. Meet with your bank as early as possible to explain your dilemma and to agree a solution – armed of course with your projections and assumptions.
In the event that you expect your cash receipts to exceed your payments, leaving you with excess cash, O’Brien suggests a number of possible options:
Timely preparation of good cash-flow projections should enable you to anticipate problems early and give you time to formulate a plan to address them. Given the challenging times that businesses face in 2010, now is the time to start the process of preparing your projections, so as to identify early warning signs. It is vital that management stay on top of cash flow and and keep it flowing.
This is an edited extract from an article which first appeared in the Owner Manager magazine guide Business Planning 2010.
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