Bizstartup.ie - NewsNew loyalty solution for small retailers

The pilot in Dublin included a dog grooming service, a florist and a restaurant and the idea is to give smaller local businesses the chance to compete with big retailers’ loyalty schemes.

Using just one loyalty card, the ZapaTAG, customers will be able to collect and redeem loyalty points across any participating businesses. This loyalty card solution from AIBMS offers a simple to use and low-cost option for smaller retailers which will attract and retain customers and help keep local businesses in the area thriving.

Loyalty with the ZapaTAG

Any retailer with the potential for repeat custom will quickly see the benefits of this solution, according to AIBMS. It utilises the ZapaTAG, from ZapaTechnology, a contactless tag that allows multiple loyalty cards to operate on a single tag, which is integrated with AIB Merchant Services point of sale terminals.

A customer collects their free ZapaTAG from a participating store which they then affix to the back of their mobile phone. The customer simply taps the tag against the contactless reader at the till to collect loyalty points or redeem points against their spend. The more the customer uses the ZapaTAG the more points they earn and the greater the rewards.

Muttugly part of Dublin pilot

Sinead Deegan of Muttugly, doggy day care, boutique and grooming service was part of the Dublin pilot and has found the solution works for her.

“We looked at developing our own loyalty scheme recently but when we were approached with the AIBMS loyaltyplus solution we felt that this was the way to go. We have always had a good relationship with our customers but now with AIBMS loyaltyplus we can get to know them better and reward them for their loyalty to us.

“Keeping customers and growing our customer base is paramount to our survival in these tough times and this easy-to-use loyalty scheme is of real benefit to us for our future business growth.”

The AIBMS loyaltyplus solution is now being launched nationwide. More information is available here

Photo: Sinead Deegan of Muttugly and Chris Mason, managing director, AIBMS