Bizstartup.ie - NewsiTraffic brings real-time traffic app to Ireland

Brendan Conway started iTraffic in 2007 after 30 years in the motor trade and having set up another business, RM Distribution, which imported and installed in-car entertainment and security devices.

“In selling Sat Navs and other devices I realised there was no dynamic traffic information in Ireland, so I put the partnerships in place to allow iTraffic to collect, detect and publish real-time traffic information," he said.

“A lot of new technologies were needed and I have made an overall investment of €1 million myself to get the company going."

Compatible with 1 million smart phones

Twaffic Navigator can be used on 99pc of smart phones (1 million) in Ireland. It receives traffic flow updates every five minutes and provides advanced warnings of potential bottlenecks such as accidents, road-works or even road closures throughout the journey.

It is Ireland’s first smart-phone enabled navigation device to include real-time traffic information that allows users to check journey times before setting off – the ‘know before you go’ feature – and provides the fastest route to destination every time, re-routing around traffic incidents.

Pedestrians as well as vehicle drivers can use the new app, which also has a ‘Near Me’ facility to allow you to find the nearest restaurant, golf course, public park etc.

The ‘share your location’ feature, for those who use Facebook and Twitter, provides location-based tweets and alerts with a precision map to display to your friends and colleagues.

Image: Twaffic Navigator