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23.07.2010
The Digital Marketing Institute has launched its Post Graduate Diploma in Digital Marketing in response to the rapid migration of advertising budgets to digital media - a trend every start-up needs to be on top of.
The diploma is a comprehensive programme that covers the implementation and integration of digital channels within any business and is taught by leading industry professionals.
When launching the report, course director Ian Dodson called for the Irish Government to appoint a Minister for Digital Affairs in order to safeguard and create thousands of jobs in a rapid growth area of Irish business.
Ireland has developed itself into the digital capital of Europe with tech giants such as Google, Facebook and Linkedin all locating their European headquarters in Dublin.
“The Government is to be congratulated for attracting the likes of Google, Facebook and Linkedin to Ireland but it's time to take the next step. Currently at least six government departments are involved in the digital society and economy. No single minister or department has responsibility for ensuring Ireland realises its potential to become a global centre for e-commerce and e-communities. The Government must recognise that there is no sector which will be more critical to the economic recovery of Ireland then this one,” said Dodson.
“We need a minister who will be responsible for the roll out of high speed broadband, and for attracting high-tech investment, and for developing training and education programmes which will develop the right skills.”
Further information can be found here.
Photo: course director Ian Dodson, Digital Marketing Institute
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