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NewsMedia Cube company launches app builder
Media Cube company launches app builder
31.05.2010
Furious Tribe, a new company based in Media Cube in the Institute of Art, Design and Technology, Dun Laoghaire has launched a revolutionary new ‘App Builder’ platform called Apptivate.
It was the brainchild of Patrick Leddy, an IADT graduate who set up his first business when he was in secondary school and is now managing director of Furious Tribe.
Apptivate provides a simple-pay-as-you-go service that allows brand managers to bypass their IT departments, and simply sign-up with the company credit card. The platform is completely self-contained with Furious Tribe managing the servers, technology and submission to Apple.
This news comes as the global mobile market is tipped to grow to US$17.5bn. Furious Tribe has plans to add iPad and Android support to Apptivate in the near future.
“With over 4.6 billion mobile subscribers worldwide, the launch of Apptivate is a strategic move that will position Furious Tribe as a leader within the European App market,” Leddy said.
Joining the ranks of successful Media Cube companies
Martin Hogan, manager of the Media Cube facility, commented: “Furious Tribe is joining the ranks of many successful companies who have been the centre — companies like Customer Minds, Campbell Ryan Productions and ICAP Media who deliver the platform for 02's Treats application.”
Furious Tribe has already done well in the enterprise market acquiring accounts with O2 to Citibank, EMI Music, Royal Sun & Alliance, RTE and TV3.
“While we have always seen a strong demand in the enterprise market, the recent witnessed demand for mobile Apps in the SME market is unprecedented,” said Leddy.
“Companies that adopt a mobile strategy in 2010 are well positioned to become leaders in 2011.”
Photo: Patrick Leddy, Furious Tribe founder and managing director
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