Bizstartup.ie - NewsSeminar to highlight potential of digital marketing

Hosted by the Irish Medical Devices Association (IMDA), the seminar will be delivered by Simon Rogals, founding partner at Bayberry, a strategic consulting firm dedicated to delivering growth to high technology firms and Michael White, principal associate at Bayberry and also a founder of DohertyWhite, a digital marketing and public relations (PR) firm.

How to process sales leads more effectively

White will explain how technology companies can drive rapid increases in their sales lead generation and revenue. During the seminar he will show how using corporate websites, Google pay-per-click ads, search engine optimisation (SEO) and email marketing in an integrated manner can successfully generate quality leads and deliver sales growth.

The workshop will outline processes you can use to prioritise and process sales leads more effectively in order to convert more of them to customers and increase revenue.

White will also describe some innovative recent uses of online PR and social media such as Twitter, LinkedIn and Facebook and discuss their application for business-to-business (B2B) technology companies, particularly those working in the medical devices sector.

Estimating budgets

Finally, the workshop will cover techniques marketing teams can use to estimate the budget they should allocate to online promotion, to schedule marketing activities and to monitor their progress against plan.

“There was huge interest from our members in a previous seminar Bayberry delivered on digital marketing in December,” said Sinead Keogh, senior executive at the IMDA.

“The digital revolution is transforming how technology companies identify new customers and generate sales. A significant number of Med-Tech companies in Ireland are currently operating in the B2B space. These companies have recognised the potential to optimise engagement with their customers through digital marketing.”

Further information on this seminar can be found here.

Photo: Michael White, principal associate at Bayberry and founder of DohertyWhite