Bizstartup.ie - NewsCASE STUDY: Standing out from the herd with ACT!

Eurogene AI Services commenced trading in 2000 following the union of AI Services Ireland, a subsidiary of AI Services NI and the privately-owned Eurogene, founded by six breeders in 1997.

Employing around 100 people in total, the company has a dedicated sales team as well as an expert team of veterinary and laboratory professionals.

To serve new and prospective customers even better, commercial manager Joe Kirwan recognised it needed a system that could act as a central repository of detailed customer-related information.

"Eurogene AI Services’ employees will be able to use ACT! to foster more productive customer relationships,” he says.

"Because of the longer-term activities that we can enjoy with our many clients, as well as their herds, our employees might not always remember every detail of the past services we have provided, the objectives that have been achieved, or the results from any past activity.”

Representatives will soon carry a laptop using ACT!, which will be the repository of all past customer histories, as well as providing a method to record current activities. After any customer visit, a representative will be able to summarise the meeting in ACT!, noting any follow-up actions. All information recorded on their laptops will be migrated to the ACT! central database, which means customer data can be constantly shared between all staff.

“We will be able to drill down into ACT! in order to determine how we’re performing in a variety of segments: geographic, herd type, etc. This capability will help us to better serve our existing customers, as well as assisting us in focusing marketing and sales efforts,” says Kirwan.