Beg and borrow
Finding finance will be a continuous challenge, warns John Teeling.
MENTORS
MENTORS
Declan Droney
Declan Droney is the owner manager of Kinvara Smoked Salmon Ltd, the first Irish company to offer Irish organic smoked salmon to the market. Its customer base includes Superquinn and Supervalu in Ireland and Waitrose and Wholefoods in the UK, which represents 60pc of its business. It also supplies to the US, Hong Kong and Japan and operates a worldwide e-commerce mail-order and corporate-gift service.
Kinvara Smoked Salmon Ltd has won numerous awards for its product and marketing, including the Irish Food Writers Guild Food Awards 2005; the Western Region Marketing Institute ‘Excellence in Marketing Practice' award in 2004; and the (National) Marketing Institute ‘SME Marketing' award in 2005. In 2006 Kinvara Smoked Salmon Ltd was runner-up in the Small Firms Association National Awards for Innovation and Excellence and was a finalist in 2007 and 2008.
Droney has a (level 7) diploma in strategic management and a master's in business (MBA).
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A three-pronged approach to marketing Sales & Marketing
31.Mar.2011 Having taken over Blake’s Organic Chocolate, Declan Droney is focused on three aspects of marketing that have served him well with Kinvara Smoked Salmon.
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Changing the route to market Advice & Strategy
18.Aug.2010 Founder of Kinvara Smoked Salmon Declan Droney completed a dissertation as part of an MBA in the past two years which has helped him with the company's marketing strategy.
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Taking advantage of being first Advice & Strategy
08.Apr.2010 Kinvara was the first Irish company to offer Irish organic smoked salmon to the market. Owner manager Declan Droney provides advice to anyone who is starting a company with a view to being first with a product or service.
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Dealing with early-stage distribution Sales & Marketing
07.Apr.2010 Distribution is often an area that challenges food-related start-ups. Declan Droney, owner manager of Kinvara Smoked Salmon shares his thoughts and experience.