Beg and borrow
Finding finance will be a continuous challenge, warns John Teeling.
MENTORS
MENTORS
Colum O'Sullivan (Sully)
Cully & Sully is an award-winning food company launched in 2004. It was the first-ever Irish food company to win a SIAL d'OR award in the fresh, non-dairy category for its soups last year; Great Taste awards in 2007 and 2008 for its soups; in 2006 Metro Best Local Producer award and Ernst & Young Entrepreneur of the Year finalist; and winner of the overall award and food category for its website at the Golden Spider awards.
Sully loves business. He studied food business. He worked in the food business. Inspired by The Granary Food Store, his mum's food business, his great dream is to make "good, honest and tasty meals" his business.
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Your product is your strongest marketing tool Sales & Marketing
25.Feb.2010 When it comes to sales and marketing, the most important thing is your product, says Colum O'Sullivan, co-founder of food company Cully & Sully.
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Three things every start-up should know Advice & Strategy
25.Feb.2010 The three main things that Colum O'Sullivan, co-founder of food company Cully & Sully, advises to anyone starting out is to place emphasis on your business plan, how you present to people and make sure to learn from the mistakes of experienced businesspeople.