Jo Fairley - Green & Black's
Green & Black's got its sales and marketing strategy right.
ENTREPRENEURS
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Suzanne Browne and Martina Delaney
ClevamamaWhen the founders of Clevamama couldn’t find specific baby products for their online business, they invented them themselves. Now their innovations are stocked in Tesco, Smyths and Mothercare International.
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Sahar Hashemi
Co-founder of Coffee RepublicSahar Hashemi is well known for being the co-founder of one of the UK’s original coffee brands, Coffee Republic, in 1995 along with her brother Bobby. By the time she exited the business in 2001, it was making a profit of £30m sterling and had built up a portfolio of 100 stores.
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Rita Shah
Shabra Plastics and PackagingSince coming to Ireland in the Eighties, joint managing director and co-founder of Shabra Plastics and Packaging Rita Shah has successfully diversified the company to be a leader in recycling and manufacturing of plastics products.
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Noelle O'Connor
Tan OrganicThere’s quite a contrast between Noelle O’Connor’s early days in a one-room salon in Newbridge, Co Kildare to where she is now as the woman behind Tan Organic, a trailblazing tanning product.
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Jo Fairley
Green & Black’sThe evolution of Green & Black’s is a textbook exemplar of how to get your sales and marketing strategy right on target, but according to the organic chocolate brand’s co-founder Jo Fairley, it wasn’t a conscious decision at the outset.
